INTERNET MARKETING TOOLS AND MANAGEMENT: WHAT IS A MEMBERSHIP SITE?
There are a number of ways to monetize your efforts?in creating a web presence. ?Understanding this component is a critical factor to starting an online business that will sustain your efforts. ?In some cases, you can build a business around selling products and services that you create and administer. ?Yet another way is to build a brand and attract visitors and advertisers to your site. ?Although, your compensation is slower that way, there is less to do in terms of product development and customer service. ?One method that is a hybrid of the two is to establish a membership for those who benefit from the content that you produce.
A membership is beneficial to the webmaster and product creator because it establishes a solid base of income?that will sustain your efforts. ?It also provides the resources necessary to give those who benefit from your site a continually increasing quality of content. ?Doing this keeps members engaged so that they grow used to your site as a necessity for their success.
A membership requires that the product creator establish a way to deliver content?on a regular basis. That method could be 1) downloadable audio, visual & text files, 2) live instruction (via webinar), or 3) content hidden in password protected areas of your website. As members pay their monthly fee, they continue to get access to an increasingly growing library of helpful content. ?Although getting started online can be difficult, establishing a membership site with a steady source of income is a prudent way of developing the right foundation.
Online startups routinely focus on the technology, such as what software to purchase when they are building a membership. ?That is probably the least important aspect of generating an income with the site. ?The two critical focuses for a web entrepreneur should be getting traffic to the offer of their membership, and maintaining cutting edge content for the members. ?The other aspects of building a membership site can be outsourced to capable contractors who enjoy putting together the technical components, and typically would do a better job than you may have been able to do yourself.
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