Twitter Releases Its 2012 Year In Review, And It?s An Immersive And Personal Experience

This is the time of year when most consumer-facing companies put out their “Year In Review”, which reflect upon what happened on its service during that particular year. It’s pretty straight-forward stuff usually, but Twitter is a different type of company. By different, I mean that very rarely do you find a company that can follow its user’s pulse and passion as closely as only they can. Today, Twitter released its 2012 Year In Review, and while there might not be any surprises for those of you who remember all of this year’s big events, for others, it’s a walk down memory lane on a year that seems like a blur at this point. I have to say, this isn?t what I expected from the company. I?m used to long posts with links to information, leading to pages of more information, but this experience is visually appealing. The personal aspect of it makes it something that you can spend the next few weeks exploring and having fun with. You might unearth something that you or a friend said months and months ago that still brings a smile to your face today. Catch the Cory Booker call out in the video? Yes, it was an amazing year in a lot of ways. Here’s what the company had to say: Every day, we?re amazed and humbled by the many ways in which people use Twitter, which range from simply retweeting to igniting conversations with hashtags (even around lesser-known topics) to sharing spectacular and far-flung views. In 2012, everyone on Twitter brought us closer to moments and places that used to be far away or inaccessible: A Tweet from the bottom of the ocean. Tweets from Mars. An extraordinary view from space of Superstorm Sandy. A quiet backstage moment with a presidential candidate. All of these and millions of other such moments were ours to experience directly wherever we were, in the midst of work or play or travel. My favorite reflection on 2012 is the most retweeted tweet, of course. It was…. No surprise there. When it comes to discovering the most interesting trends and tweets in 2012, the immersive experience that Twitter has provided is split up into five categories for your browsing pleasure: - Golden Tweets - The pulse of the planet - Only on Twitter - Top trends - New voices Yes, Twitter is an extremely personal service, and

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